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By Anne Knowles
CARSON CITY ” Northern Nevada is looking at sports and recreation from every angle to boost its economy.
The bid for the 2022 Winter Olympics , the Reno Bighorns minor league basketball team, the UNR Wolf Pack athletic program, even makers of outdoor gear, all figure into plans to capitalize on sports.
Nevada Lt. Gov. Brian Krolicki and Jon Killoran, the chairman and CEO, respectively, of the Reno Tahoe Winter Games Coalition, and others talked about the various efforts during a breakfast meeting at the governor’s mansion Wednesday hosted by the Northern Nevada Development Authority.
“We’re here to talk about sports and the passion of athleticism, but also about business,” Krolicki said.
Krolicki said the coalition of California and Nevada interests are in “hot pursuit” of the 2022 Winter Olympics. He said bids to bring the games to Lake Tahoe are due next summer to the International Olympic Committee, which will decide on the location in 2015, giving the winner seven years to build up the needed infrastructure to host the two-week event.
Killoran said the 2002 Winter Games had a $100 million economic impact on Salt Lake City, which expanded its airport and overhauled Interstate 80 in preparation, and raised the city’s profile internationally.
In the Lake Tahoe Basin, he said, public transportation would be expanded to include high-speed water ferries and to reduce personal vehicle traffic. Krolicki promised the Olympics would be a boon, not a burden, to the basin environment. Money generated by the event, for example, could help fund efforts to improve lake clarity.
Lisa Granahan, Douglas County’s economic vitality manager, said the county has identified suppliers of outdoor gear, particularly soft goods like tents and backpacks, as an industry to attract to the region.
She said the county is already home to four such businesses: North Sails, Aviso Surfboards, Sierra 4×4 Trailers and TechSpec.
“Our goal is to have 700 new jobs by 2022 in new businesses and to develop the services to attract them,” she said.
To that end, the county is planning a
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