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WhenChad Hurley, Steve Chen, and Jawed Karim founded YouTube back in 2005 — the trio simply wanted to create a better way of sharing videos. So from its inception, YouTube, has been a social tool. A tool that not only allows for the sharing of catvideosbut allows businesses to market their latest products.
Over the past 7 years, YouTube has evolvedexponentially. I remember the very first video shared by Jawed Karim — Me at the Zoo. It was uploaded at 8:27p.m. on Saturday April 23rd, 2005. It’s a typical YouTube video which runs for 19 seconds.
Now while you might find that the average YouTube video to be similar to Me at the Zoo , there has been a fundamental shift in the who, what, where, when, why and how of YouTube videos. We are seeing that more and moreoutlets, bloggers andcompanies are taking to YouTube. Why, well let me list a few stats :
48 hours of video are uploaded every minute
Over 3 billion videos are viewed a day
YouTube’s demographic is broad: 18-54 years old
800M unique users visit YouTube each month
The stats are impressive to say the least. And for any
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