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Consulting firm OnTrack for Life promises to add horsepower, literally, to the team-building efforts of its clients.
The company uses a form of experiential training known as Equine Assisted Learning (EAL), in which participants engage in tasks that require interacting with horses as certified facilitators guide the exercises.
Adding some giddyup to team development work produces change that occurs more quickly and lasts longer than traditional approaches, according to Patricia Wagner, co-founder and owner of OnTrack for Life (OTL).
“EAL provides the opportunity for the development of the human factor as well as the organizational processes needed to enhance a team’s ability to function at a higher level,” said Wagner, also a certified EAL facilitator. “This is the one methodology that brings both of those out together, simultaneously.”
Traditional approaches to team building and personal and professional development still work, Wagner said. In fact, they account for three-quarters of the firm’s business, with equine-assisted learning accounting for the remainder.
But Wagner believes so strongly in the equine method as a powerful, transformative tool for individual or team development that she and her management team — co-founder and facilitator Vicki Reese and facilitator Ray Anschel — are largely hitching the company’s fortunes to horse-driven training.
Wagner aims to increase overall volume while raising the percentage of the firm’s work to 75 percent equine-based training.
Wagner, the only full-time employee, works with Reese and Anschel to develop and conduct training sessions, bringing in additional facilitators or professionals depending on the client. Revenue has ranged between $150,000 and $250,000 in recent years. Clients include corporations, professional associations, nonprofits, governmental agencies and school groups.
Customized training programs can address team building, crisis intervention, problem solving, communication skills, decisionmaking — even sales team support.
Social animals
OTL’s push to grow, however, is running up against a sour economy that’s made even traditional training — rope courses, role-playing, building-block exercises — a tough sell. The going is even more challenging for a relatively new method that involves horses, off-site sessions and, ideally, a team or group willing to dig deep into workplace and even personal issues.
Wagner’s answer is to stage more frequent guided-learning demonstrations, two-hour crash courses to expose more people to the methodology. The demonstrations typically take place at Elysium Farms in Independence, owned and managed by Tracy Adams
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